黑台子曝光

(三)《广药故事》前言

2017-03-20 11:40:21 《广药故事》 前言

QIANYAN

ZHONGGUORENMINYOUAITINGGUSHIDECHUANTONG,ZHONGGUOWENHUAYOUSHANJIANGGUSHIDECHUANTONG。WUQIANNIANLAI,GUSHIZUOWEIYIZHONGCHENGZAIWENMINGDEZAITINIUDAI,ZAOYISHENSHENKERUZHONGHUAMINZUDEJITIYISHIZHONG。DANGDESHIBADAYILAI,XIJINPINGZONGSHUJIZAIDUOZHONGCHANGHEYIGUSHIJIANGFAZHAN、TANLIZHI、SHUOJINGSHI、LUNQINGHUAI,BINGMINGQUEYAOQIU“JIANGHAOZHONGGUOGUSHI,CHUANBOHAOZHONGGUOSHENGYIN”。PENGZAIDUZHEZHUJUNSHOUZHONGDE《GUANGYAOGUSHI》,JIUSHIGUANGYAOJITUANXIANGYINGZHONGYANGHAOZHAO,FENGXIANJIZHEIGEWEIDASHIDAIDEYIFENXINYI。

诚然,在互联网时代开讲传统故事,需要极大的勇气。广药的勇气,源于自身高度的文化自觉和自信。广药,从故事中创始,明万历二十八年(1600年),广东医士李升佐因拾金不昧结识商人陈体全,两人合伙创出世界最长寿药厂也是广药旗下历史最早的企业—“陈李济”;广药,在故事中砥砺,历经四个多世纪的沧桑,广药旗下现有中华老字号企业12家,包括被誉为“凉茶始祖”、品牌价值高达1080亿元的“王老吉”,其中超过百年历史的有10家,再加上后续进入广药的数十个企业和品牌,家家都有“一大箩”精彩故事,这些故事串起来,就是一棵神奇的岭南医药文明“故事树”;广药,又由故事中丰收,好的故事成为企业发展的催化剂,经过一代代听惯广药故事的员工持续奋斗,如今广药已跃居中国制药工业百强榜首,年营业额逾800亿元,正在向世界五百强加速挺进。

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